FOR IMMEDIATE RELEASE
EZBUY.SG SMASHES ITS OWN BLACK FRIDAY RECORD WITH 250% REVENUE SURGE & 130% TRAFFIC SPIKE OVER 6 DAYS
EZBUY.SG’S 65EDAY ANNUAL GLOBAL SUPER SALES EVENT REPORTS $8.5M EARNINGS & 1 MILLION VISITORS; BIGGEST WINNERS ARE 300,000 MOBILE VISITORS WHO BOUGHT ITEMS AT 65% BELOW RETAIL PRICES VIA NEWLY LAUNCHED FRIENDS DEAL CHANNEL
SINGAPORE, MONDAY 19 JUNE 2017 – For six days from 31 May to 5 June 2017, ezbuy.sg made Singapore e-commerce history when it’s annual 65eDay Global Super Sales reported significant triple-digit gains over 2016. ezbuy.sg, Singapore’s first and largest global shopping platform by page views and number of brick-and-mortar distribution points, netted $8.5 million in sales and saw over 1 million visitors browse 20 million products and named brands including Etude House, Ogawa, Philips and Sony, at up to 90% discount. These stellar numbers generated year-on-year growth of 250% in revenue and 130% in website traffic.
Mobile shopping hit record numbers with ezbuy.sg’s newly launched Singapore’s first mobile-exclusive Friends Deal channel. Over 300,000 visitors sought friends to buy items at 65% below retail prices via their smartphones during the 65eDay sale period. Friends Deal, accessible only via ezbuy.sg’s mobile site or app, is secured only when consumers keen on purchasing items featured on the Friends Deal channel are able to find sufficient numbers of like-minded friends keen on buying the same item. When the requisite number of people have made upfront payments in full, the product in question is secured and consumers can choose to have goods delivered to their homes at the cost of a small top-up fee upon checkout or pick up themselves for free at any of ezbuy.sg’s 277 physical self-collection points all over Singapore.
Wendy Liu, Co-founder and Singapore Chief Executive Officer offers her take on 65eDay’s performance: “As the first and largest e-commerce marketplace to offer Taobao products outside of the People’s Republic of China since 2010 in Singapore and all of Southeast Asia, ezbuy.sg’s current product inventory stands at an unprecedented number of up to 20 million items. This year’s 65eDay rolled out a raft of new featured brands including Dove, Kleenex, Milo, Pokka and Scotts, effectively offering consumers in Singapore shopping options around the world. Our new online shopping initiative and first-of-its-kind in Singapore – Friends Deal – saw consumers rallying friends and friends of friends via social media to purchase an item in order to secure monster discounts. As a result of this sweeping success, Friends Deal will remain a permanent fixture on ezbuy.sg’s mobile website and app.”
Another highlight of this year’s 65eDay was three days of Hourly Live Auctions via ezbuy.sg’s Facebook page. Over 60 items were listed for auction with 45,000 people viewing and actively bidding. The highest bid of $360 was awarded for a PS4 Bundle Set.
ezbuy.sg is Singapore’s first and largest global shopping platform by page views and number of distribution points. In 2016, ezbuy.sg was the 9th top search made by Singaporeans according to Google’s “Year in Search” ranking which analyses over one trillion search queries Google receives annually. Founded in Singapore in 2010 by Singaporean Wendy Liu and a consortium of like-minded entrepreneurs, ezbuy.sg allows consumers to shop for items direct from Taobao and overseas online stores out of China, Korea, Malaysia, Taiwan and the USA. A global marketplace for online retailers, Singapore consumers enjoy access to millions of products worldwide while paying the least in itemized costs. ezbuy.sg’s cutting-edge algorithm captures first-hand information on the latest deals on offer and in real time, enabling consumers to gain savings of up to 80 per cent as compared to buying retail. ezbuy.sg’s star feature is its Prime membership service. For a mere S$99.00 per annum, ezbuy.sg’s Prime subscription plan includes a flat S$2.99 in international shipping fees per shopping cart upon checkout, regardless of weight or size; 50 per cent off normal agent fees, and priority access to real-time sales out of China.
CO-FOUNDER & SINGAPORE CHIEF EXECUTIVE OFFICER
Wendy is the Co-founder of ezbuy Group Holdings – operating out of Singapore and Malaysia, and is the Chief Executive Officer of ezbuy Singapore. Wendy, a Singaporean citizen, is a First-class Honours graduate in Electrical & Electronics Engineering with a minor in Business from the Nanyang Technological University of Singapore and holds a Master’s degree in Industrial & Systems Engineering from the National University of Singapore. Prior to co-founding ezbuy (formerly known as 65daigou) in 2010, Wendy was a Product Engineer at Global Foundries (formerly Chartered Semiconductor). Wendy caught the technopreneur bug back in her university days. Whilst her peers stuck to the minimum core subjects curriculum, Wendy elected to take on additional business and e-commerce related modules out of sheer curiosity and interest. These extra modules paid off and opened another door to embrace the beauty of online e-commerce. Wendy got to learn and appreciate the ideation behind the convenience and savings consumers enjoy from online shopping. Technology companies are by far much more efficient than traditional brick-and-mortar shops and as a result, can report better capital performance. Digital businesses do not require heavy upfront investments and offer mobility and flexibility to operate anywhere, any time, and round the clock. The seed to become an entrepreneur in the e-commerce space was implanted. On a visit to China, Wendy was impressed by the unlimited product varieties that China e-commerce platforms offered. When another would-be entrepreneur came to Wendy with the idea of creating the same level of convenience in the South-east Asia region, Wendy said: “Yes, let’s do it!” Wendy’s core duties include overseeing the Marketing and the Global marketplace departments. Wendy grew the company from zero to 2 million customers in less than three years. Today, ezbuy is and remains Singapore and Malaysia’s first and largest global shopping platform by page views and number of distribution points. ezbuy allows consumers to shop for items direct from Taobao and overseas online stores out of China, Korea, Malaysia, Taiwan and the USA, with access to millions of products worldwide while paying the least in itemized costs. Wendy is effectively bilingual in English and Mandarin.
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