Fashion & Beauty

ezbuy Singapore Beginner’s Guide To Korean Beauty Brands

With greater interest in K-beauty spreading all around the world, Korean beauty products and brands have enjoyed a boost in popularity. While many products are loved globally, figuring out where to start can feel a little overwhelming. What are the best brands? Why you should try them and which products to start with? Here is our beginners guide to top beauty brands and specially picked products for you to start your K-beauty journey with us here.

The brand: LANEIGE

Why you should try it: A leading presence in the Korean beauty scene and famous for their exclusive Water Science Technology, its Water Skincare line is the absolute bestseller.

What to try:  Laneige’s Two Tone Lip Bar continues to be a top choice for lipstick lovers to make gradient lips easier than ever. Laneige’s multiple award winner – the Water Sleeping Mask is a sure-shot winner from the water skincare line.

Buy Now: Water Sleeping Mask & Two Tone Lip Bar

laneige collection

Browse Our LANEIGE collection


The brand: INNISFREE

Why you should try it: The naturalism brand was launched as Korea’s first nature brand, where 70% of the ingredients in their skincare products are natural ingredients.

What to try: Innisfree’s Green Tea Seed Serum is the brand’s all-time best-seller and great for first time serum users. Innisfree Jeju volcanic pore cleansing foam from the infamous volcanic collection made with Jeju volcanic scoria absorbs sebum and purifies pores like a dream

Buy Now: Green Tea Seed Serum & Jeju Volcanic Pore Cleansing Foam

Browse Our INNISFREE collection

The brand: ETUDE HOUSE

Why you should try it: Originally a Japanese brand, Etude House is known for its bright pink facade and ultra girly look. Best known for its lip and cheek and eye products in many shades amongst others.

What to try: Play 101 Pencil, this gel-type eye pencil in many colours can be used for eyes, cheeks and lips. Etude House Wonder Pore Freshener is a 7-in-1 total pore solution freshener for intensive pore care.

Buy Now: Play 101 PencilWonder Pore Freshener

Browse Our ETUDE HOUSE collection


Why you should try it: The brand uses the special ingredient MD Water in all their products, made using the purest water derived from sources all over the world, and then infused with a variety of all natural ingredients.

What to try: Nature Republic’s Ginseng Royal Silk Watery Cream is the most luxe cream from the brand best for those wanting a great anti-ageing product. The Aqua Max Combination Watery Cream is a long time bestseller.

Buy Now: Ginseng Royal Silk Watery CreamAqua Max Combination Watery Cream

Browse Our NATURE REPUBLIC Collection

The brand: SKINFOOD

Why you should try it: SKINFOOD is the first cosmetic brand to root itself in food and use top notch food ingredients to create effective and natural products that work magic on the skin.

What to try: The Black Sugar Mask Wash off is their top seller and for good reason along with the Egg White Pore Foam that is made with egg white extract and minimizes and deep cleanses pores.

Buy Now: Black Sugar Mask Wash offEgg White Pore Foam

Browse Our SKINFOOD Collection

The brand: TONYMOLY

Why you should try it: TonyMoly is K-beauty at its most adorable and has slayed the packaging game with its creative and cute packaging. They also use organic ingredients so it’s not harsh on your skin.

What to try: The I’m Real Sheet masks that come in every flavour imaginable and the Fruit Lip balms where you can also take your pick from blueberry to peach to cherry in the cute packaging mentioned earlier.

Buy Now: I’m Real Sheet masksFruit Lip balms

Browse Our TONYMOLY Collection


The brand: ARITAUM

Why you should try it: Very popular, ARITAUM is the place to go for affordable and effective beauty products. ARITAUM has an incredible range of cosmetics from brands owned by local conglomerate Amore Pacific.

What to try: The All day lasting foundation and Ginger sugar tint lip balm, it’s hydrating, lightweight with a good tint and perfect for an everyday light makeup look.

Buy Now: All day lasting foundation & Ginger sugar tint lip balm 

Browse Our ARITAUM Collection



Why you should try it: Faceshop uses all natural extracts like fruit, vegetable, water, grain and has a wide range of products to choose from. Introduced by Japanese make-up artist IKKO, it became the talk of the town pretty fast.

What to try: The Face Shop Chia Seed Moisture Recharge Cream from the Chia seed range is one of the most popular products of The Face shop along with the Face It Velvet Skin Primer that will end your search for the perfect primer for your makeup.

Buy Now: Chia Seed Moisture Recharge Cream & Face It Velvet Skin Primer

Browse Our THE FACESHOP Collection


Looking for Korean Beauty Products online?  Visit ezbuy and explore our wide range of authentic korean skincare and beauty products via our Korea Marketplace. Find other popular Korean brands including 3CE, Missha, The Saem, It’s Skin, The History of Whoo, Mamonde & many more!


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