65daigou Secured Series B Funding, LAUNCHES EZBUY IN SOUTHEAST ASIA
New investments aimed at faster growth and regional expansion under ’ezbuy’
SINGAPORE, 23 March 2016 – ezbuy, previously known as 65daigou, has raised USD15 million in Series B funding led by Vision Knight Capital. The latest round also included Series A investors IDG Ventures and CGC Capital.
The new funding will be used to rebrand the overseas shopping platform to ‘ezbuy’, a comprehensive e-commerce shopping site; and continue to expand its market share in Southeast Asia. Apart from these, the capitalisation will also cover technology upgrades, ensuring seamless customer experience from online shopping to shipping and delivery.
“The funding will help us reach the next level of growth cycle as we aim to make ezbuy the best global shopping site in Southeast Asia. We will also introduce new source markets to our customers, giving them access to global brands at more cost-effective rates,” said Wendy Liu, Co-Founder.
In line with its rebranding, ezbuy has also introduced its ‘Prime’ service. The membership programme offers exclusive deals to members, such as access to flash sales and lower agent fees. Members also enjoy a special international shipping rate of $2.99 if they order from more than 800,000 products listed in the “2.99” channel, regardless of weight, size and quantity.
The rollout of the membership scheme is expected to attract more shoppers keen on using the popular platform for buying online.
“We want to be the top-of-mind shopping platform for consumers as we work to bring the benefits of using ezbuy to consumers across the region,” Ms Liu added.
Since its conceptualisation in 2010, the company has redefined the shopping experience for consumers by offering a convenient way to order items online. Its transparent fees for its end-to-end solutions continue to make it a popular choice among online shoppers. To date, it has delivered over five million packages to customers in Southeast Asia and has scaled operations to eight offices in the region.
Established in 2010, ezbuy is the first e-commerce site in Singapore to provide customers with a seamless, hassle-free and worry-free international shopping experience from buying to delivery. Through its presence in Singapore and in key markets such as Australia, Malaysia, Thailand and Indonesia, the company is committed to bringing consumers a step closer to their ideal lifestyle – happy, confident and trendy. BUY THE WORLD FOR YOU at www.ezbuy.com.
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