Fashion & Beauty

Get Jun Ji Hyun’s Look From The Legend Of The Blue Sea With ezbuy’s Korean Beauty Shop

The popular Korean drama about the transcendental love between a devoted mermaid and a mere mortal may have come to an end, but the rapture over said mermaid character Shim Cheong’s every single makeup look and endless rotation of stylish outfits is far from over.

So thanks to the lead actress Jun Ji Hyun (also known as Gianna Jun), “mermaid lips” is now a bona fide search term for a coveted hot pink lippie, while prints and bright colours are high on the agenda for enlivening wardrobes.


In fact, rustling together her fashionably eclectic ensembles and embarking on the quest for yet another magenta lipstick to recreate her luscious pout from the show may just be the perfect antidote to those withdrawal pangs — till the next K-drama that captures your heart comes along, that is.

Incidentally, it’s good to know then, that on, not only can you find a broad selection of the latest fashion and beauty must-haves, there are also specialised sections like our Korean Beauty Shop, where you can find 12 unique brands at unbeatable prices. With all items coming directly from Korea, original brand guaranteed and no agent fee, you can buy into K-Beauty without fuss or worry!

Juicy, hot pink lips are the highlight

Rock those “mermaid lips” by looking for a hot pink shade and high shine. You want vivid colour and a wet, glossy finish. In The Legend of the Blue Sea, Jun Ji Hyun wears Hera’s Rouge Holic line of lipsticks in a spectrum of vibrant pinks and violets (standout hues include #147 Supreme Pink and #333 Passion), and Hera Sensual Lip Serum Glow in #1 Love Blossom, which is a high-gloss tinted lip balm.

The key is to look for a pink that pops against your skin. Once you’ve secured the perfect shade, wear it topped with a lip gloss or lip tint to up the shine factor.

Try: Etude House Dear My Blooming Lips Talk Chiffon in PK026 and Laneige Water Drop Tint in #3 Hot Pink, while Etude House Dear Darling Oil Tint in PK003 makes for a great pearlescent finish.


Dry, flaky lips are a no-no in any circumstances, but especially when a luscious pucker is your goal. Exfoliate regularly with lip scrubs enriched with moisturising ingredients, such as this Skin Food Avocado & Sugar Lip Scrub or The Face Shop’s Lip Scrub.


Aim for clear, flawless skin and a dewy complexion

To replicate Jun Ji Hyun’s enviable glow, keep skin plumped up and well-moisturised with intense hydrators like the Laneige Water Sleeping Mask, a perennial favourite that can now be had at a great price on Sheet masks remain a quick way to revive dull, tired skin. Try affordable bestsellers from TonyMoly and Innisfree, or this luxurious Nature Republic Ginseng Royal Silk Gold Hydrogel Mask for instant rejuvenation.



To achieve a clear, flawless and dewy finish, Jun Ji Hyun dolled herself up with Hera UV Mist Cushion Ultra Moisture for her land adventures, and you can now easily purchase it online. Alternatively, there are more affordable options to try, such as the Etude House Real Powder Cushion SPF50+/PA+++.

Contrast oversized, billowy silhouettes with teeny, tiny crossbody bags

When it comes to her outfits, this mermaid is no wallflower once she hits dry land. There are plenty of big, bold prints, ranging from playful cartoons to sweeping florals, not to mention how she wears colour with great aplomb.

Another much-repeated style is the pairing of oversized silhouettes with colourful, mini cross-body bags. The former is often achieved with great coats that are either mannish or boast dramatic detail, like this wool coat with an attention-grabbing collar. Unless you have plans for a winter holiday though, a lighter, long jacket is more versatile for our tropical climate. A drapey cardigan will keep you cosy in frigid office temperatures without looking frumpy, while this loud pink piece with structured shoulders adds much-needed colour for grey days.

Throw on a tiny crossbody handbag for your essentials, and you’re all set. No black or neutrals — you want colour and interesting details like hardware on the clasp or strap.


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